We specialise in market trends, thought leadership and market sector analysis
We understand your business and markets. We manage multiple market studies, a complimentary service for all our customers, which can also be purchased as a stand-alone option.
New product development led, we build upon the trends we predict from our market studies and look for customers that need and will benefit from these products.
Through our sector reviews and gap analysis, we understand your constraints. Through our market studies, we understand the market. We blend this knowledge to deliver success for you, tailored to support your desired position in the market.
Market Sector Analysis
We believe that it is of vital importance to identify and develop the ‘next big thing’ in each market sector. The first brand in a new sector will normally retain 60-70% of the market, once the ‘me too!’ brands arrive.
In order to identify gaps in the market we carry out:
- Annual in-depth market studies
- Competitive product evaluation
- Individual sector analyses
- Demographic trends analysis
Example research studies:
- Annual hot cross bun market review
- Christmas trend reports
- Christmas concepts to taste
Let us help you gain competitive advantages. Contact us here to discuss your needs
“We understand your business and markets. We manage multiple market studies, a complimentary service for all our customers, which can also be purchased as a stand-alone option.”
